Bespoke Hiking Experience: HALF-DAY REFRESH
Website Launch | Platform: Squarespace | Timeline: Half-Day
The founder was on the cusp of something exciting, launching a luxury small-group hiking experience for women who want adventure without compromise. She had a clear, beautiful vision: editorial, minimal, image-led, and intentional. But when she sat down to build it herself, the DIY version just wouldn't do her brand justice. The aesthetic she was imagining, that quiet luxury, that sense of space, wasn't translating, and she knew it.
She needed more than a pretty website. She needed a launchpad.
What We Did
Designed a luxury, editorial homepage that leads with stunning imagery and a strong brand statement, giving visitors an immediate sense of the experience before they've even read a word.
Built out a full multi-page site including dedicated pages for Curated, Bespoke and Corporate experiences, an About page, Journal, and Enquiry form, all structured to guide potential guests naturally toward booking.
Integrated email marketing software to capture interest and build a waiting list for future retreats, so she can start growing her audience even before new experiences go live.
Set up seamless payment processing so booking and purchasing feels as polished as the brand itself, no friction, no faff.
Optimised the site for SEO from the ground up, giving the business the best possible foundation to be found by the right women, searching for exactly what she offers.
Created bespoke video tutorials so she can confidently manage and update her own site going forward, no designer dependency required.
The result is a website that feels every bit as considered and elevated as the experiences the business is creating. It's calm without being cold, luxurious without being inaccessible, and it captures that rare quality of a brand that knows exactly who it's for. Visitors land on it and get it immediately.
She went from a DIY site that wasn't working to a fully functioning, beautifully designed, SEO-ready business in just four hours. Her waitlist is live, her bookings are open, and the business is ready to meet its audience.
"Ruth was an absolute pleasure to work with. She took the time to understand our brand and the thinking behind it, and was always available for a call whenever we needed to talk things through. Her approach is clean, elegant and thoughtful, delivering beautiful results without overcomplicating the process. We're so happy with the outcome and would absolutely recommend her." — Clare, Founder
Four hours. One designer. One website that finally looks as good as your idea deserves.