SQUARESPACE WEB DESIGN FOR FITNESS STUDIOS & COACHES
Launch your wellness website in just one week
Let’s build a stunning 10-page website that reps your brand and makes clicking “book now” ridiculously easy for years to come.
LAUNCH YOUR WELLNESS WEBSITE
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LAUNCH YOUR WELLNESS WEBSITE -
If booking a class on your website feels like a workout, we need to chat
You already know how to use your favourite booking platform like Mindbody, Walla or Momence. That’s not the issue. The real problem is getting your website to work with it, so your clients aren’t clicking around or doing mental gymnastics just to (re)book their favourite class.
You just need an expert web designer to help you:
✔️ Connect your booking platform to your website so your visitors can easily book classes without any weird glitches or tech headaches.
✔️ Map out your navigation, pages and CTAs so it’s obvious where to click, what to book, and how to get started in as few clicks as possible.
✔️ Translate your IRL studio into an online experience that reflects your classes, your branding, and the overall vibe of your business.
✔️ Build a site that’s super easy to update so changing your hours, pricing or class schedule doesn’t turn into a Saturday stuck in Squarespace
✔️ Set up your site with SEO basics so when someone searches “Pilates class in [your area],” your studio shows up
(Hi, it’s me! I’m the expert web designer 😉)
When you work with me, you won’t need to explain what Mindbody is. Or how your class schedule works. I already get it.
HEY, I’M RUTH! YOUR NEW WEB DESIGNER (HOPEFULLY!)
I’ve designed dozens of websites for fitness studios, wellness spaces, personal trainers, and online coaches. Translation? I know the industry lingo, am fluent in booking platforms, and know what your unique website needs are. So we can skip the faff and get straight to building your dream website that’s designed to grow with your business. And if that sounds like your kinda thing, I’d love to chat!
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![Tablet displaying FAQ section about private lessons, attire, injuries, parking, and payment, with a pink 'Getting started is easy!' message at the bottom. The tablet is on a white desk near a wall with a small wooden and white decorative object.]()
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![Smartphone placed on a white round plate on a beige napkin, displaying a webpage about retreat activities, with a neutral-colored cloth and a dried plant nearby.]()
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![Tablet on a white surface displaying a webpage about Pilates, with a potted plant nearby and minimalist decor.]()
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![Laptop displaying the Kinesia Pilates website, placed on a closed book on a beige sofa.]()
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![Smartphone displaying a webpage with course information, placed on a textured white surface with pink upholstered furniture in the background.]()
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![A tablet displaying a website titled "About Be Wild & Well" on a white surface with a plant leaf and a branch nearby, in front of a curtain background.]()
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![A wooden table with angled legs and a light, natural finish. On the table is a silver laptop displaying a scenic webpage, a stack of books, and a black and white jar.]()
★★★★★
“If you’re looking for the best in the business, look no further than Ruth”
— Nitin, Learning Five
WEBSITE IN ONE WEEK | £4200 ($5700)
Designed in a week, built to grow with your business
We’re not just getting your booking system and website back on speaking terms (phew!). We’re building a high-converting, SEO-optimised, digital home that pulls its weight for years to come. Payment plans available.
WHAT’S INCLUDED:
Questionnaire & prep guides to help write your content
Pre-build customer journey clarity call
10+ SEO-optimised pages (e.g., Home, About, Services (multiple), Class Schedule, Bookings, Retreats, Training, Offer/Promo, Contact)
Booking and scheduling integration support with your chosen system
Mobile optimisation
Domain connection or domain transfer support
4-Week post-launch support & guidance
EASY TO LAUNCH
I’ll build your entire site in one focused week, so you’re not stuck waiting months to go live.
EASY TO MANAGE
Update your classes, tweak your pricing, and swap things out without needing help every time.
EASY TO GROW
Add pages, offers, or updates as your business evolves, without needing to start from scratch.
When it’s built right, your website flows so well you’d swear it’s a regular in your Vinyasa class 🧘🏼♀️
JUST TAKE IT FROM MY CLIENTS:
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![A laptop mock up of a website ruth designed on Squarespace for Fiona Gray Creative]()
<autoplay speed=4></autoplay>"Working with Ruth on my website was the best decision I could have made for my business. I'm over the moon with the result and I honestly can't stop staring at my new website because I can't believe it's mine."
— Fiona Gray
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![A laptop mock up of a website ruth designed on Squarespace for The Bedroom Company London]()
“We now have a stunning website that reflects who we are and what we do. We can’t wait for our clients to view it!”
— Eleni & Promy, The Bedroom Company London
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![A tablet placed on a woven chair showing a website about counseling and coaching services.]()
“I just wanted to say a final thank you for today, your calm presence and skill was so settling in a completely unknown area for me. I’m just sitting here admiring my beautiful website.”
— Clare, Clare Sweeney Counselling & Coaching
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![Laptop on a bed displaying a website homepage with text about digital transformation by Learning Five.]()
"Ruth's calm approach was stress free and more straightforward that I could ever have imagined. If you're looking to work with the best in the business, look no further than Ruth. I couldn't recommend her more highly."
- Nitin Parmer, Learning Five
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![A laptop mock up of a website ruth designed on Squarespace for Lara Hayward Consulting]()
"If you've been faffing about with a website and really just want to get on with it, definitely get in touch with Ruth. She'll get you over the line in a fun, practical and efficient way. I was struggling to streamline my ideas, but Ruth's tools helped me get down my thinking on paper and create a brand and website template that reflected my work and what I was trying to do. Working with you was ace.”
- Lara Hayward
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![A laptop mock up of a website ruth designed on Squarespace for Laura, Social Flow Collective]()
"Ruth knew intuitively how to pull my brand together and created something that I could never have imagined. My website now shows off my professional services perfectly, and she balanced it all with my brand & personality. Thank you, it was easy and enjoyable process and you were a dream to work with! "
— Laura, Social Flow Collective
Why book Website in a Week instead of a day?
Website in a Week is a perfect fit if you…
✔️ Have been running your business for 3+ years and outgrown your current site
✔️ Need 8-10+ SEO-optimised pages to help showcase your services, classes, or programmes
✔️ Need smooth booking systems, payment platforms, membership areas, and class schedules
✔️ Rather take more time to dive into strategy and have more breathing room for revisions
✔️ Want an easy-to-update site that’s designed to grow with your business
Not in the wellness space? No worries, we can still work together
While this offer is designed with wellness brands in mind, I work with businesses across all sorts of industries. If you need a more comprehensive site, run an e-commerce brand, or just want a bit more time to build things out, this is for you too!
HOW IT WORKS
After designing and developing 100+ websites, my 3-step process is as seamless as your favourite yoga pants
1. CLARITY
We start with a clarity call to map out your pages, offers, and booking flow. You’ll also get a straightforward content guide so you know exactly what to write on each page.
2. BUILD & COLLABORATION
During your design week, I’ll build your site while you give feedback as we go, so the final site feels like your brand, not a generic template.
3. LAUNCH & SUPPORT
Once you’re happy, we’ll go live! You’ll get simple tutorials and support so you can update your site, manage your content, and keep things running after working together.
FAQs
Your questions, answered
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Yes! After building over 100+ websites, I have a very organised and streamlined process that allows me to work quickly and produce quality work.
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£4200. You can secure your spot with a 50% deposit and the remainder will be invoiced at the end of our time working together. Payment plans are available, just reach out to discuss further.
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Yes, you will be responsible for your Squarespace subscription* (check out the pricing options here) in addition to your website’s domain (~£15 - £20 per year).
*PS: Work with me and enjoy a 25% discount off your first annual Squarespace subscription!
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Nope! Only for our predetermined check-in calls.
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Yes, your package includes SEO essentials: speedy image loading, flawless display on any device, structured headers, along with page titles and descriptions. While I don’t handle keyword research, you'll get content recommendations and guidance from your Website Content Workbook for SEO-minded writing. To continue building upon the SEO foundations, I recommend checking out SEOSpace.
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Absolutely - we plan the process around your schedule so timezone isn’t a barrier.
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I recommended booking at least four weeks in advance to allow time to plan your website content. But don’t worry, I’ll guide you through that process! Secure your date with a 50% deposit.
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Your content (images, copy, offers), your booking system details (if applicable), and your brand style (colours, fonts, logo). But don’t worry, with my easy-to-use content workbook, you’ll have everything you need to get your project started.
Let’s make sure your website is pulling its weight
Because booking your hot yoga, pilates, or PT session shouldn’t feel like cardio (save that for class). Let’s design a website that’s easy to book and built to last—in just one week.