Reframe Retreats: HALF-DAY REFRESH
Website Launch | Platform: Squarespace | Timeline: Half-Day
Holly already had a website she loved for Reframe Pilates, so when she decided to give the retreats side of her business its own dedicated home online, she knew exactly what she wanted: the same bold, confident structure, but with a fresh coat of personality. Her retreat audience is predominantly women looking for something that feels joyful and inviting, and the original colour palette, while brilliant for Pilates, needed a more playful energy to match the spirit of a Reframe Retreat.
In four hours, we built her a brand new website from the ground up.
What We Did
Created a standalone website for Reframe Retreats that sits alongside the existing Pilates brand but has a distinct identity of its own, updated colours that feel warm, playful, and perfectly pitched at Holly's retreat audience.
Kept the bold, structured layout that Holly loved from her original site, so the two brands feel connected and consistent without being identical.
Showcased Holly's impressive history of retreat hosting, giving new visitors confidence in her experience and a feel for the incredible trips she has already run across the UK, Europe, and Canada.
Built dedicated pages for upcoming retreat dates, including The Retreatment Spain in May and October 2026, making it easy for visitors to find the details and secure their space.
Added a mailing list sign-up so Holly can keep her community warm and informed about future retreat announcements.
The result is a website that captures the energy of a Reframe Retreat before visitors have even packed their bags. It's vibrant, welcoming, and full of the kind of detail that makes someone think "yes, this is exactly what I need."
Holly now has two beautifully designed websites working together to grow two sides of her business, and a retreat site that's ready to fill those upcoming Spain spots.
Four hours. One designer. A whole new corner of the internet for Holly's retreats to call home.
