West Coast Pilates Studio: HALF-DAY REFRESH
Website Refresh | Platform: Squarespace | Timeline: 4 Hours
This studio owner had built something really special, a thriving Pilates studio with a loyal community, a beautiful space, and a clear sense of who she is. But her website, originally built in 2022, was starting to feel like it belonged to a slightly earlier chapter of the business. She was ready for a softer, fresher look that better reflected the studio today, and she knew exactly what wasn't working: visitors were landing on the site and struggling to find their way to her three core intro offers. For a business built on welcoming newcomers, that was a problem worth solving.
In four hours, we gave this Pilates studio a website that works as beautifully as the studio itself.
What We Did
Updated the accent colour throughout, moving from orange to a warm flamingo pink and introducing a gradient effect that draws out the cool blue tones of the palette, a subtle but beautiful nod to the water-inspired murals hand-painted in the studio.
Redesigned the overall flow and user journey so that the studio's three intro offers are impossible to miss, giving new visitors a clear, confident path from landing on the site to taking their first step.
Expanded the content on the home and start pages to give visitors more to connect with, and to give the site a richer foundation of SEO-friendly content.
Built a fully interactive quiz that guides visitors to the intro offer best suited to them, based on their experience level and goals. It works so well that it's now a permanent feature across every page of the site.
Refreshed the overall look and feel to feel softer, more considered, and more in keeping with the calm, authoritative energy of the brand.
The result is a website that feels like a genuine evolution of the brand. Same heart, same quality, same commitment to its community but with a look and a flow that finally matches where the business is now. New visitors land on it and know immediately where to go and why this is the place for them.
"It was a pleasure to work with you too! Thank you for the beautiful website refresh, I'm really excited about it." — Christl, Studio Owner
Four hours. One designer. A website refresh that makes your next chapter look every bit as good as it feels.
