Marketing Consultant: HALF-DAY REFRESH
Website Redesign | Platform: Squarespace | Timeline: Half-Day
The founder had started her business just a few months earlier after being made redundant. She was actively networking, reaching out to contacts, and ready to make use of her trusted "black book" to generate new leads. While she had already created her own website, content, and branding, she didn't feel confident enough to publish it or share it with potential clients. She knew it didn't yet reflect the level of professionalism she wanted to present.
She got in touch for a half-day website refresh, looking for expert input to elevate what she had already built and ensure the site worked harder to support her business goals.
What We Did
Refined and elevated existing content to improve clarity, confidence, and impact
Reorganised page layouts to improve the customer journey and ensure each page delivered clear value
Expanded and reshuffled content so visitors stayed engaged, rather than landing on pages with minimal information
Brought the brand to life with subtle movement and playful design details
Animated the client's brand icon so it moves on scroll, guiding the user's eye toward key call-to-action buttons
Added gentle scroll animations, such as images sliding into view, to add interest without overwhelming the corporate audience
Result
The result is a website that strikes the perfect balance between professionalism and personality. It speaks clearly to a corporate audience while allowing her warmth and individuality to shine through, giving her the confidence to publish her site and start sharing it proudly with potential clients.
At the end of our time working together, she said:
"Ruth was exactly what I needed, she understood the brief very quickly, all communications were clear and well-timed, everything worked like clockwork. She listened to my concerns and made the experience worry-free. I'm really pleased with the result and wouldn't hesitate to recommend her." — Gail
Half a day. One designer. A website confident enough to finally hit publish.
