Is your Squarespace website effectively working for your business?

Small Business TipsWebsite In A DayHalf-Day Refresh

Sep 2

Your website is effectively showcasing your business, services, and credibility, but are you fully leveraging it as a digital partner?

Recently, I've collaborated with clients to integrate various aspects of their business into their websites. This approach not only streamlines operations by consolidating everything in one location but also ensures they are getting the most out of their Squarespace subscription. Here are some ways to make your website truly work for your business!

Host an on-demand video library*

This feature is fantastic for businesses like fitness studios, makeup artists, and coaches. With the integrated video page, you can upload videos straight to Squarespace (though you might need extra video storage), or you can embed them from platforms like YouTube or Vimeo. You can also categorise your videos (for example, into Beginners and Advanced). Plus, with a paywall, you have the flexibility to sell access to your video library either as a one-time purchase or through a subscription model. Learn more about Squarespace video pages HERE.

Set up an online store

Even if your business doesn't offer physical goods, having an online store can be incredibly beneficial for selling event tickets, personalised services like one-on-one sessions, digital items such as eBooks and guides, subscriptions, or general gift cards. You can provide discounts, set limited availability, customise messages for confirmation emails and so much more! You can take payments securely through Stripe or PayPal, ensuring your transactions are safe. Discover all the selling features of Squarespace by clicking HERE.

Create a self-study course*

You no longer need third-party platforms such as Teachable or Thinkific to host your digital courses; you can now do it directly on Squarespace! With the same design flexibility as your website pages, creating a distinctive and on-brand experience for your audience is a breeze. Users can easily navigate through course chapters and lessons at their own pace, logging in directly on your site for a seamless experience. You can choose from several payment options, including a one-time fixed price, instalment plans, or a subscription model. Discover more about what Squarespace Courses can offer you HERE.

Launch a Members Area*

Create your online community with the Squarespace Members Area! Provide your users with a tailored experience featuring unique content and an events calendar. Ensure seamless access via your website, and decide on your payment options (free, instalments, subscription, etc.). Just like all other Squarespace features, the design options for your Members Area are consistent with your main website, making it simple to manage and keep up to date.

*Digital products such as Video Library, Courses and Members Area are included on all Squarespace plans, however, paid add-ons may be required to add more video storage and/or reduce the Squarespace transaction fees. A breakdown of these plans can be seen HERE.