The four pages you actually need on your website
If you’ve been thinking about building your first website — or you’re stuck halfway with too many tabs open and no clear plan - this one’s for you.
Today I’m giving you a quick, no-jargon breakdown of what makes a website actually work - especially when you’re a small or solo business owner.
Let’s keep it simple, strategic, and stress-free.
What goes into a client-winning website?
It’s probably fewer pages than you think, but they each have a clear job to do.
1. Homepage: Your welcome desk
This is where people land first, so it should answer three key questions right away:
What do you do?
Who is it for?
What should I do next?
A strong headline, a short intro, and one clear call-to-action is all you need to start guiding the journey.
2. Services (or Work With Me) Page: The decision-maker
This page should:
Clearly explain what you offer
Show the value or transformation
Make it easy to take the next step (book a call, fill in a form, buy, etc.)
Keep it focused and write like you're having a conversation with a real person, not like you're writing a school essay.
3. About Page: The trust builder
This is one of the most-visited pages on any small business site - because people want to know who’s behind the business.
A great About page includes:
A little about you and why you do what you do
A photo (yes, please!)
A mention of how you help or what it’s like to work with you
It’s not just about credentials, it’s about connection.
4. Contact Page: The easiest YES
Your contact page should make it simple to get in touch. Include:
A short, friendly message
A contact form
Your email address (and phone or location if relevant)
The goal here? Zero friction.
Optional, but powerful extras:
A portfolio or case study page (for social proof)
A blog or resources page (if you want to educate or boost SEO)
An FAQ page (to answer common objections and build confidence)
Remember: You don’t need everything, just the right things in the right places.
Feeling stuck? I can help.
I build simple, strategic Squarespace websites for small business owners who want to feel proud to share their site - and actually get clients from it.
Ready to get yours done (without the tech stress)?
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