Squarespace Insights: Join the Game of Two Truths and a Lie
Let's play a quick game of Two Truths and a Lie - the Squarespace edition!
Which of the following statements is NOT true?
1️⃣ Squarespace includes built-in SEO tools to help boost your ranking on search engines
2️⃣ Hiring a designer is always more expensive than DIY.
3️⃣ You can build and update your Squarespace website without any coding experience.
Make your guess before you scroll down! 👇
Squarespace includes built-in SEO tools to help boost your ranking on search engines - Truth
Absolutely! Squarespace simplifies SEO by taking care of some technical aspects for you. You are able to automatically generate:
✔️ Meta descriptions tailored to your page content. While this is beneficial, personalising them with targeted keywords can enhance your search rankings even further!
✔️ Sitemaps that assist Google and other search engines in indexing your site more effectively.
✔️ Alt text for images. Alt text is important for accessibility so these should be more descriptive of what the image is (eg. 'brown haired girl sat at a desk with a laptop')
Top Tip 1: Although these features are a fantastic starting point, remember that SEO is a continuous effort. Regularly refreshing your content (such as adding new blog posts, case studies and testimonials) and improving page speed by reducing the file size of your images will contribute to better rankings for your site over time.
Top Tip 2: If you're not sure where to start, SEOSpace is a fab free tool specifically for Squarespace which will scan your website pages and make suggestions on areas that can be improved and how.
Hiring a designer is always more expensive than DIY - Lie
Many people assume that hiring a professional will break the bank, but in reality, a designer can save you time, money, and frustration in the long run.
A professional can:
👉 Build a polished, high-converting website in less time than DIY (how does one day sound 😉).
👉 Optimise your site for SEO, mobile responsiveness, and user experience.
👉 Help you avoid costly mistakes that could hurt your brand, slow down your website, or impact sales.
👉 Provide custom features that might be difficult to achieve without coding knowledge.
Think of it this way… would you rather spend weeks struggling with design and SEO, or have an expert create a stunning site in a fraction of the time? Plus, with a professional, you're not just getting a website—you're getting a strategy to help your business grow.
You can build and update your Squarespace website without any coding experience - Truth
Absolutely! Squarespace is one of the most user-friendly website builders out there which makes it the perfect option for small and solo business owners who want a professional-looking website without touching a single line of code.
✔️ The drag-and-drop style editor makes designing easy—just move elements where you want them (think Canva, but for websites)
✔️ Easy content updates mean you can quickly add new blog posts, update pricing, swap out images, or tweak your design—all without technical skills.
✔️ Pre-designed section templates with mobile-responsive design ensures your site looks great on any device, automatically.
✔️ Built in e-commerce tools allow you to sell products, services, or digital downloads without needing a developer or third party tools.
Of course, if you want to go beyond the basics, you can always add custom CSS or JavaScript, but it's completely optional! If you want to explore what can be achieved with code and how to use it, I highly recommend Inside The Square - Becca has some awesome tutorials, and they are super simple to follow!
How did you do?
Did you guess the lie correctly? Drop me a message and let me know!
If you are thinking about launching a new Squarespace site (or upgrading your current one) I'd love to chat! Schedule a call today and let's build something amazing together.
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