Give your website a Summer glow-up using these five simple ideas

Squarespace TipsHalf-Day RefreshSmall Business Tips

Apr 9

Now that we have longer, sunnier days ahead, it's the perfect time to give your website a Summer makeover! Check out these five ideas to create a more vibrant and inviting experience for your visitors.

1. Revamp your website's colour palette with vibrant and refreshing summer hues. Incorporate lighter, warmer shades to instantly give your website a summery feel.

You can easily brighten up your website without going through a complete rebranding process. Just choose one colour from your palette and lighten its shade. For instance, if your website's accent colour is burnt orange, consider using a peach tone instead.

2. Create a summer-themed blog series or content campaign to engage your audience. This will not only provide valuable content but also keep your website visitors coming back for more. I have shared some industry specific ideas below:

Makeup artists: Discuss the latest holiday trends and offer skincare advice for travellers.
Copywriters and translators: Develop a series of travel guides or unique content tailored to the travel sector.
Health & Wellness: Talk about your top outdoor activities for summer and share delicious seasonal recipes.

3. Optimise your website for mobile devices to ensure a seamless browsing experience for users on the go. With more people enjoying outdoor activities during the summer, it's crucial to make your website easily accessible and user-friendly on smartphones and tablets.

With Fluid Engine on Squarespace, editing the mobile version of your website is incredibly easy - no coding required! Just click on the mobile icon in the top right corner of your editing mode and make any necessary adjustments. Rest assured, the desktop styling won't be impacted. I suggest reviewing the mobile styling whenever you make updates or edits to your site.

4. Create a Summer-themed landing page with vibrant colours and images. This will instantly grab your visitors' attention and set the mood for a sunny browsing experience.

Do you have a landing page for your lead magnet? This is a great page to update with the seasons - use warmer, cheerful images and have fun with colour choices.

5. Integrate social media feeds or live chat features on your website to encourage real-time engagement with your audience. This will allow visitors to share their summer experiences, ask questions, and provide feedback, creating a vibrant and interactive online community.

You can easily showcase your live Instagram feed on your website by using the Instagram block provided by Squarespace. I personally have mine displayed in the footer, allowing visitors to get a glimpse of what I'm up to and connect with me on other platforms. If you're looking to incorporate a WhatsApp chat widget into your website, this blog post will show you how!