I Already Know How Your Business Works (And Why That Matters for Your Website)
One of the things I hear most from new clients is some version of: "I wasn't sure how much I'd need to explain."
And honestly? With me, the answer is usually: not much.
I've worked with enough different businesses to have a pretty solid understanding of what each type actually needs from their website before we've even had a conversation. Fitness studios, wellness spaces, coaches, bakers, e-commerce brands, service-based businesses across loads of different industries. I've built sites for them all, and over time that experience adds up to something really useful: I already know how your world works before you've told me a thing.
That means when you come to me, you won't need to explain what Mindbody is, or how your class schedule works, or why Stripe needs to integrate with your shop. I already get it.
Your website needs teammates, not just pretty pages
Here's the thing people don't always realise when they're planning a new website: the design is only part of it. What actually makes a website work is how it connects with everything else you're already using to run your business.
Your booking platform. Your payment processor. Your scheduling tool. Your order intake system. All of it needs to talk to your website properly, or your clients end up doing mental gymnastics just to book a class or buy something from you. And that's where enquiries drop off.
A beautiful website that doesn't connect to your systems isn't just unhelpful, it's actively costing you. Clients arrive, can't figure out how to book or buy, and quietly leave. The problem usually isn't your offering. It's the friction between your website and the platforms running your business behind the scenes.
That's exactly what I help fix.
The platforms I work with regularly
I'm fluent in the behind-the-scenes tech that makes websites actually function. Here's a snapshot of what I work with all the time:
Fitness and wellness studios If you're using Mindbody, Walla, or Momence to manage class bookings, memberships, or timetables, I know how to embed and integrate these properly so clients can book directly from your site without being redirected to a clunky external page or hitting a dead end.
E-commerce businesses Whether you're selling physical products, digital downloads, or a mix of both, payment integration matters. I've set up Stripe and PayPal across loads of Squarespace shops and know how to make the checkout experience as smooth as possible for your customers.
Coaches and consultants If Acuity or Calendly is how you manage your diary, I can build that into your site in a way that feels natural and on-brand rather than bolted on as an afterthought. Your discovery call booking or consultation scheduler should feel like part of the experience, not a separate tool you're sending people off to find.
Bakers and custom order businesses Not every business fits a neat e-commerce mould, and that's fine. If you're currently taking custom orders through WhatsApp, Instagram DMs, or email, we can build a proper intake process into your website that still works the way you want it to, without forcing you into a system that doesn't suit how you operate.
Why industry experience makes such a difference
When you work with a designer who hasn't built sites in your industry before, a lot of time gets spent in the early stages just getting them up to speed. You're explaining your booking process, your product types, your client journey, your seasonal peaks. It's not their fault, it just takes time.
When you work with someone who already understands your industry, that time goes back into the project. We can move faster, make better decisions earlier, and you spend less energy hand-holding and more time looking forward to your launch.
I'm not just building you a website. I'm building something that fits into the way your business actually runs, connects to the platforms you already rely on, and makes life easier for both you and your clients from day one.
What working together actually looks like
I offer a Website in One Day service, which is exactly what it sounds like. We spend one dedicated day building your full Squarespace site, start to finish, so you're not waiting weeks for a result and I'm fully focused on your project the entire time.
Before your build day, you'll complete a content workbook so everything is ready to go. And because I already understand how businesses like yours operate, the brief you hand me doesn't need to be exhaustive. You cover the essentials, I fill in the gaps with experience.
It's a process that works particularly well for small business owners who are busy, who know what they want, and who just need someone to get on and deliver it without a lot of back-and-forth.
Ready to work with someone who gets it?
If you're tired of feeling like you have to over-explain your business just to get a website that works, let's talk. I'd love to hear about what you're building and how I can help.
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